I've been looking into running Facebook promotions recently and came across Facebook's official contest guidelines. Surprisingly, they're pretty restrictive:
- You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
- You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
- You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
- You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
You also can't have users enter automatically enter if they 'Like' your company page. Although, you can make 'being a fan' of your page a condition for entry.
Hmm... interesting.